Big news for those not afraid of Chipotle anymore: a new customer loyalty program will be released July 1st in effort to win back the loyalty of the the customers lost during “the time that thing happened.”
Free Chipotle? Count me in. What do you do? How do you get free stuff? Guac is extra, is that ok?
Yes it is and here is the guide to your new ride to being full & poor.
A. The name of it is Chiptopia
The company trademarked “Chiptopia” in March, raising speculation of the new portion of the business. Chipotle then announced the loyalty program last week and what it entails.
B. It’s temporary
Chiptopia Summer Rewards will last for three months, July through September.
“While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program,” said Mark Crumpacker, Chipotle’s chief creative and development officer, in a statement released Monday morning.
C. The program includes three different “status levels”: Mild, Medium, and Hot
A maximum of one visit (with a purchase of $6 or more) per member, per day counts toward Chiptopia rewards. BUT, the points don’t accumulate throughout the entire three months: “At the end of each month, purchase totals reset to zero, and participants begin again the following month.”
Here’s how the status levels are broken down:
- Purchase 4 meals in one month: Mild
- Purchase 8 meals in one month: Medium
- Purchase 11 meals in one month: Hot
D. Redeemed rewards also count as a purchase
So if you reach Mild, and redeem your reward, that free entree will count toward moving you to the next level. which means you will have to go to Chipotle just 3 more times.
E. Rewards will not be based on the total amount a customer spends or on accumulating points
Chiptopia will reward customers for making “multiple paid visits to Chipotle within a given month.” So purchasing multiple entrées on the same day won’t earn you additional rewards (for example, if you buys three meals at one time, or in the same day, it still only counts as one visit).
F. Rewards include free food, merchandise, and more food
In addition the free entrees awarded after reaching each status level, customers who maintain the same status level for three consecutive months will be eligible for Bonus Rewards — i.e. more food.
- Achieving Mild status all three months will earn you: One additional free entrée.
- Achieving Medium status all three months will earn you: $20 in Chipotle merchandise at the online store (which offers items like collapsible, branded bottles and $18 aprons)
- Achieving Hot status all three months will earn you: Catering for 20 people
So, someone who achieves the Hot level over all three months of the program (which equates to buying a minimum of 33 burritos or bowls over the course of the summer) can technically earn up to nine free meals, plus a $240 ‘Catering for 20’ Bonus Reward.”
I’m going for gold, er, hot because I want that free Chipotle catering and I’m overly competitive when it comes to eating Chipotle (sure we’ll go with that). I also for sure have 20 friends to share with. No way all 20 burritos get stockpiled in my fridge to be my meals for a week. Not a chance.
Here’s a chart for those who don’t like to read: