I used to be a ride or die for Bruegger’s, man. At 16-years-old as a middle class kid in Clifton Park with a fresh new driver’s license, I would make the trip to Bruegger’s every Saturday morning with my sister to grab some fresh bagels while my dad made breakfast at home. The fresh bagels, sometimes still warm from the oven, were the mandatory cherry on top to a perfect breakfast.
Or, after a morning of mandatory state exams or summer cheerleading practice, I’d meet up with my friends and order two bagels each, because well, the bagels were small but great, and we were still in that stage where we did not gain weight from eating so many carbs in one sitting.
But guess what? Those days are gone, and I’ve been mourning the loss of Bruegger’s for a long time now, even before the news broke that the chain was closing more and more of its upstate NY stores. I can’t pinpoint exactly when it happened, but my love and lust for Bruegger’s faded over time as I noticed the service, store appearance and quality of the food going way downhill.
I’ve vowed to never go to Bruegger’s again, but continued to fall back into it believing they’ve changed and it was just a couple bad experiences, only to be let down again by an old love.
So, safe to say I am not surprised by this news at all, and I’m OK with it. I think it’s time to let go of Bruegger’s but only under one condition: we need to bring in the next big bagel brand to capture our hearts and sweep the Capital Region of its feet.
Anybody have an idea of who this could be? We can’t survive off the sub far to-go breakfast foods from Starbucks or Dunkin’, and not all of us can afford shopping local every day, especially during the winter months when I refuse to do anything but go to a drive-thru.
My preliminary suggestion is Einstein Bros, typically found down south and at some airports and stuff. I used to frequent this place during the year I spent living in Tallahassee, FL, and I can’t say they disappointed me. So, I might have to put my big push for Miller Lite to sponsor me on hold and see if the Bros will head upstate to replace the dying Bruegger’s Bagels. They’re like the Ben and Jerry of bagels –let’s go boys.
Two Buttons Deep is a news & entertainment website based in upstate New York.
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