Two Buttons Deep (2BD) brings “stuff worth talking about” to the Capital Region and beyond, with content meant to be consumed and shared on social media for a primary demographic of 20-and-30-somethings living in New York’s Capital Region. Through our unique “squad” of media personalities, Two Buttons Deep tells authentic and personal stories about living –and loving –life Upstate.

Our mission is to entertain, to document life, events and local happenings as we see it, and to showcase the wonderful things, people and places in our Region. In just four years, 2BD co-founders Jack and Taylor have grown Two Buttons Deep from a small blog to the fastest-growing media outlet in the Capital Region with over 115,000 followers in the desirable, social media savvy 25-34 age demographic.


Jack Carpenter, co-founder and executive producer

Jack is an Upstate NY native, co-founder of Two Buttons Deep and our trusted, creative “Cap’n Jack.” After teaching himself the art of creating video for the web in middle school, he had surpassed one million views on YouTube by the time he finished his freshman year in high school. Continuing that momentum into college, Jack studied broadcasting at Champlain College in Burlington, VT. While there, he hosted a late-night talk show that aired across the state of Vermont, and even landed him an Emmy Award at the College Television Awards in 2014.

Jack also interned for Conan O’Brien and appeared on an episode of Jimmy Fallon along the way. After graduating college in 2015, he took his production skills on the road for a college-based website and toured the country for six months creating original content. And now, Jack is the head of all the video production, editing and social media here at 2BD. He has an incredible eye for storytelling, loves to make people laugh and knows how to put out a quality product on social media that has contributed to our daily follower growth.

Taylor Rao, co-founder, personality and new business lead

Taylor has spent the past decade as a journalist with Hearst Newspapers, and uses her editorial eye and professional marketing background to bring strategy, copywriting, and new business development to grow the 2BD brand through partnerships and advertising. By day, she is a writer, social media manager and brand strategist, and off-hours she’s working on new business proposals, hosting her weekly show, The Buttonista Podcast, and creating new content with the 2BD Squad. Taylor and Jack met in middle school, and since then have spent countless years adventuring, going #ButtonsDeep and building the fastest-growing media company in Upstate New York.


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